First coined in 1997 by Tom Peters, personal branding has been hailed as a revolution in career management and an essential tool for thriving in the new work environment.
Personal branding is the process of clarifying and communicating your unique and differentiating qualities, skills and experience in a compelling way in order to achieve your professional or business goals. It not only helps you educate your target employers or market about your real value, but also helps you stand out from your competitors in global marketplace. Personal branding is rooted in the idea that a person's uniqueness is the key to their success.
Named one of the "top 50 personal branding consultants worth working with", expat career and personal branding coach Megan Fitzgerald gives guidance and shares resources on how to use your unique promise of value or personal brand to build a successful career or business to support your life abroad.
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